Chief Technology Officer
Asif has spent the last 25 years delivering dynamic digital solutions to clients across Europe, North America and Asia. He has extensive experience of understanding client needs and translating the creative vision into virtual products that are performant, robust and secure.
Having headed his own digital agency for a decade, he specialises in seamlessly bringing together complex back-end systems with immersive front-end technologies. In his most recent role as Director of Digital Technology, he helmed the development team and steered the process of building interactive interfaces for clients such as, Facebook, BT, Naspers, AIG and Textron Aviation.
Away from work, Asif has a keen interest in Formula 1 and thoroughly enjoys the thrill and excitement that defines the motorsport. However, more than the adrenaline rush he is particularly interested in how the world’s best teams continuously work towards achieving accuracy, establishing efficiency and promoting precision to gain the championship title. It is this philosophy and enthusiasm for constant improvement which drives his work ethos.