Ariel Investments website

Bringing a bold new identity to life online.

Overview

Ariel Investments, LLC is a global value-based asset management firm founded four decades ago by John Rogers and now co-led by John and Mellody Hobson. Ariel’s firm-wide assets under management totaled at approximately $17.1 billion.

We collaborated with Ariel Investments to reimagine their digital presence, restructuring their website to embody their spirit of Active Patience℠ while effectively connecting with diverse audiences. Our work supported Ariel’s commitment to transparency and community engagement, allowing users to access information easily.

Awards

The Ariel website is award-winning and picked up the top spot Platinum award at the DotComm Awards.

dotCOMM Awards

Platinum Winner 2023

Best website –
Business to Business

Brand personality and storytelling

To convey Ariel Investments’ values, we infused the new website with the essence of their redefined brand identity. Bringing their iconic mascot, the Aesop tortoise, to the forefront, we emphasized Ariel’s commitment to perseverance and wisdom, capturing their brand proposition in a visually cohesive narrative.

Smooth interactions

Deliberate, refined interactions support Ariel’s brand promise of Active Patience℠ by guiding users seamlessly through content. Each interaction underscores the brand’s ethos, creating a serene and inviting digital experience that reinforces the message of thoughtful investment.

Persona-based navigation structure

Our primary focus was on designing a site structure that aligned with the unique personas we developed alongside Ariel Investments. We streamlined user journeys to enable each audience, from individual investors to corporate stakeholders, to find essential information within a thoughtfully regulated framework.

Mobile-first

We designed the site using a responsive framework to ensure the layout and functionality was optimized for mobile as Ariel Investments’ core audience access information from this device. This thoughtful approach was optimized to deliver a smooth, efficient user experience for users on all devices.

Multi-site

Our unified design approach extended across both Ariel Investments and  Ariel Alternatives, ensuring a seamless brand experience. The cohesive design framework maintains brand consistency while distinguishing each entity’s purpose and audience.

Ariel Investments

Ariel Investments web design

Ariel Alternatives

Ariel Alternatives web design

Hosting & Maintenance

To uphold site performance and reliability, we provide ongoing hosting and maintenance support. Our team ensures regular routine maintenance, rapid issue resolution, and quarterly assessments, enabling Ariel Investments to stay ahead in a constantly evolving digital landscape.

Client testimonial

“When we entered the process of bringing our rebranding to life, we knew what we wanted to accomplish but did not know the what or how. The team quickly became deeply embedded in our firm- taking time to gain an extensive understanding of our people, our clients, and every inch of our business. They then helped us organize ourselves, our goals, and made our dreams come true with this beautiful new site.”

Arielle Patrick
Chief Comms Officer, Ariel Investments

If you’d like more information on how Radstone Group can help you along your digital transformation journey, we’d love to hear from you.

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