Writing for the world

Thinking Writing for the world May 15, 2024 Written by James McCobb Writing and publishing global content can be one of the biggest challenges internal comms teams face, with many firms typically producing at least one article per day, in several different languages. Engaging with employees can be difficult for organisations with a large workforce…

The Feedback Effect, AIs and the Machine Metropolis

Thinking The Feedback Effect, AIs and the Machine Metropolis April 14, 2024 Written by James McCobb A recent Investor Survey highlighted an important new trend in investor behaviour that should make any corporate communicator sit up: “The vast majority of investor audiences (94%) said they use these AI/machine learning tools to harvest data.” Take a…